For the first time in 43 years, the YMCA of Greater Seattle is unveiling a new brand strategy to increase understanding of its cause – strengthening the foundations of community through youth development, healthy living and social responsibility.
Through its new brand strategy and framework, the Y will emphasize how it nurtures the potential of youth and teens, improves health and well-being and provides opportunities to support our neighbors and give back to our community. As you visit your local Y, you'll notice new signs and a renewed energy towards the work we love.